Word: aaliyah
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...small moment. But it was the moment when Paul Hunter realized Aaliyah was cool...
...when they shot a video for one of her songs, "One in a Million," in Los Angeles in 1996. Everything was going well, the project was on schedule, and it was time to move to another location. So the crew packed up and stuffed themselves into a car - and Aaliyah stuffed herself right in there with them. "I thought she was really cool," said Hunter. "She was this young superstar and we need to go to the next location and she just rides over with the crew. She didn't call for a limo or anything. It was really cute...
...Before Aaliyah broke into films she was breaking the mold in music videos. In the mid-'90s, around the time that she was making her "One in a Million" video, it seemed as if the video form was dead. Finished. Stick a fork in it. The form seemed to lack the power to surprise or even to entertain. Musicians were making videos because they had to, because MTV was the new radio, because perhaps they had a couple of hours to kill after a gig on Saturday. Increasingly, at that time, videos were a thing to ridicule and even...
...Hunter's music videos have a lush look and a strong sense of style. His video of Puff Daddy's "All About the Benjamins" make s the song come alive with its rushing, forceful images. Hunter's directorial approach, mixing style and substance, was an excellent match for Aaliyah . From Day One, says Hunter, Aaliyah wanted her videos to stand out from clips by other R&B singers. "You can watch programming all day and see a certain type of video by female artists," says Hunter. "Then when one of hers comes on it's something special, something different...
...Aaliyah 's videos, for the most part, are about mood, not about storylines. They are usually lushly shot and infused with sexual tension, though not in overt and obvious ways. There are small shocks in her videos, but not graphic ones; she usually dances in her clips, but the sequences never look heavily choreographed. In general, Aaliyah 's videos tend to have a languid, liquid feel. They flow past the eye - rivers of color and skin and light. While most videos on MTV tend to leave the viewer amped up and hyped up and full of energy, Aaliyah 's videos...