Word: aardvark
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Dates: during 1960-1969
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...Aardvark to Zebra. The shoe, in fact, seems to be only the beginning of the possibilities for Corfam, which can be made in any thickness or consistency. Some stores are already selling women's handbags made of Corfam, and Corfam briefcases and luggage are being tested. Du Pont is working to put it into industrial gaskets and belting, and one sporting goods manufacturer is already making baseballs, basketballs and golf-club handles of Corfam. Corfam can also be fashioned into washable jackets, dresses, draperies, wall covers -and can be made to look like any kind of skin from aardvark...
Time was when almost anyone who had shot an aardvark or stared at a commissar or eaten 327 doughnuts in 83 minutes could pick up extra cash lecturing to women's clubs. Real celebrities were hardly required to lecture; they just had to turn up and let themselves be stared...
...early part of the picture includes some striking shots of animal life : a balding aardvark that spoons ants out of an anthill with a sticky pink tongue almost two feet long ; an immense gorilla that one moment crashes through canebrake like an express train, and the next sits placidly sucking a palm stalk ; a vast herd of zebras plunging, as they plunge in Roy Campbell's vivid sonnet, "Barred with electric tremors through the grass/ Like wind along the gold strings of a lyre...