Word: abc
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Dates: during 1980-1989
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When the season finale of ABC's Moonlighting airs in May, viewers will miss television history unless they reach for their glasses. Not just any specs, but one of the 40 million pairs of 3-D glasses that the Coca-Cola company will distribute in an effort to give its pitch an extra dimension. Properly equipped viewers will see ten minutes or so of Moonlighting in 3-D, the first such network broadcast, followed by TV's first 3-D commercial, a 60-second ad for Coca-Cola Classic. The cardboard glasses will be shipped to 40,000 retail stores...
...short shrift, and commercials are mentioned only in passing). Organization, however, is a problem; too often it seems arbitrary or wrongheaded. An episode about TV drama contains no mention of Roots, the highest-rated mini-series in history; it shows up later in a section on TV and race. ABC's decision to pair Howard Cosell with Don Meredith on Monday Night Football is examined for several minutes in the opening program, yet Sesame Street, possibly TV's single most important contribution to American society, is tucked into the last ten minutes of the final episode...
...permanent." Though the jazzy magazine program West 57th has survived its harshest critics and done some solid journalism, its ratings on Saturday night remain low. 48 Hours will have a similarly tough job winning viewers in its difficult Tuesday slot. CBS, in a tight race with ABC for second place in the prime-time ratings, will find it hard to stick with the shows if no one tunes...
BEST LESSON LEARNED Forty years after Jackie Robinson broke the color line, Los Angeles Dodgers Executive Al Campanis raised cries of racism by saying on ABC's Nightline that black players "may not have some of the necessities" to manage baseball teams, either on the field or in the front office...
...QUICKEST DEPARTURE ABC's Max Headroom, which was trumpeted as the TV of the future but quickly became a show of the past...