Word: abc
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Dates: during 1980-1989
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...Ohio's A.C.L.U. In response to the objections of civil libertarians, the Canton council is meeting this week to scale back its new ordinance. But there are indications that Americans are in a mood to fight drugs, even if that means sacrificing some constitutional guarantees. In a Washington Post-ABC News poll last week, 62% of those questioned said they would be willing to give up "a few of the freedoms we have in this country" to reduce illegal drug use significantly. Majorities said they favored mandatory drug tests for all citizens, police searches of the homes of suspected drug...
BLACK IN WHITE AMERICA (ABC, Aug. 29, 10 p.m. EDT); THE R.A.C.E. (NBC, Sept. 5 and 6, 10 p.m. EDT). Two networks tackle the difficult subject of race relations. The ABC report is a series of profiles put together by the network's black producers and correspondents; NBC's live two-parter, with Bryant Gumbel as host, features a survey of viewers' attitudes on race...
...first time, the networks are even turning to erstwhile competitors for help with the hype. ABC is running commercials for its fall shows in movie theaters. CBS is stuffing brochures inside boxes of blank Maxell videocassettes. NBC is doing the same with Scotch cassettes. ABC is targeting the VCR user with a more high-tech gimmick: a special bar code in the network's November TV Guide ads will enable owners of specially equipped models of Panasonic VCRs to record certain ABC shows automatically...
...contest giveaways, moreover, smacks of desperation: watch our shows not because they are good but because you may win a prize. Some network executives are skeptical about the tactic's effectiveness. "Let's say 20% or 30% want to play the game," says Mark Zakarin, marketing vice president for ABC Entertainment. "The other 70% will be irritated by all the promos." Yet if the lure of loot ends up boosting the ratings, contest mania will undoubtedly spread. Anyone for Roseanne bingo...
ANYTHING BUT LOVE (ABC, returning Aug. 15, 9:30 p.m. EDT). Angst-ridden stand- up comic Richard Lewis, playing a magazine writer with a yen for Jamie Lee Curtis, made this midseason sitcom worth watching. Now it is back for a few weeks of reruns...