Word: abc
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Dates: during 1990-1999
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Goldsmith doesn't have to understand ads to profit from them. All he has to do, as president of sales and marketing at the ABC television network, is sell lots of 30-sec. slots. And now that dot.coms are caught up in a frenzied race to make their brands widely known outside cyberspace, his job has never been easier. "We're attracting people we haven't even heard of," says Goldsmith, who has raked in $200 million in Net-related ads this year. "You can't match the reach of network...
...ironic. Although network television loses viewers every year, ABC can still produce an audience of 18 million in a prime-time hour. Try to get that many visitors to your website in a day or a week. And cyberspace brands are not exempt from an old law of advertising that says share of mind leads to share of market. It's no wonder, then, that Web companies are widely dependent on the tube, as well as newspapers, magazines (thank you very much), radio and billboards, to imprint their brand names on as many brains as possible--particularly consumers who aren...
...players like Monster.com and HotJobs.com have already scooped up a quarter of the Super Bowl spots on ABC, pushing the going rate up to about $3 million for a precious 30 sec. This week the portal AltaVista, which until six months ago didn't even have a marketing department, will kick off a $120 million advertising blitz. You can't turn on business-news channel CNBC without seeing a barrage of online-broker ads, and broadcasts of the World Series and pro football are packed with obscure Web pitches, from VitaminShoppe.com to Youbet.com an online horse-racing site...
Back in 1995, MARY TYLER MOORE declared she was done with Mary Richards. "I decided that I was not going to play any more characters with whom I was totally familiar," she said. That was then. Two years ago, Moore and VALERIE HARPER tried to sell ABC on a sitcom reprising their Mary Tyler Moore Show characters. The network passed, but it green-lighted a movie, and last week Moore and Harper were in New York City filming Mary & Rhoda, which will air during the February sweeps. In the movie, Mary and Rhoda Morgenstern reunite two decades after leaving Minneapolis...
...ABC in New York, producers set to work trying to confirm the story in time for World News Tonight at 6:30 p.m. The story did not air, although Loss and Kim were scheduled to appear on this morning's "Good Morning America" to discuss their interview...