Word: abc
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Dates: during 2000-2009
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There are some who argue that because of the story's potential to harm the U.S. abroad, Newsweek should not have published it, even if it were true. Robert Zelnick, chairman of Boston University's journalism department and a former Pentagon correspondent for ABC News, draws a distinction between Abu Ghraib, where there was a systematic pattern of prisoner abuse, and the allegation of an isolated act of Koran desecration at Guantánamo, however deplorable. "In this case," he says, "I think the potential for mischief was so great and the journalistic value of the information so small that...
...development of scripted shows sounds scary, get ready for the next wave. While the networks were presenting their fall lineups last week, media buyers for Sears, for instance, were working up product-integration deals as part of their traditional ad buys. Already a big presence in ABC's Extreme Makeover: Home Edition, Sears was eyeing new sitcoms like the WB's Supernatural, and the company isn't interested in providing an appliance as a background prop. "That's not enough to make people shop at Sears," says Perianne Grignon, vice president of media services for Sears. "It's easy...
...predicting the demise of network television, which brought in an estimated $16.5 billion in advertising last season. As ABC demonstrated, it takes only a few hits like Desperate Housewives to orchestrate a rebound. But network execs are already dreaming up ways to resell content on platforms like video on demand, cell phones and the Internet. "You gotta figure out a way to make money," says Alan Wurtzel, president of media development for NBC Universal. "We know the consumer is changing and expectations are changing." Question is, will the networks change fast enough too? -With reporting by Jeanne McDowell/Los Angeles
...usually Heather Locklear. Among the questions we'll look to answer this week: Will we be able to look forward to another season of "Arrested Development" and "The Office" next year? Will our grandmothers and ministers be able to look forward to another season of "Joan of Arcadia"? Will ABC have any flashy plans to fill the "Nightline" time slot after Ted Koppel leaves? Will any of the pundits moaning about Ted Koppel leaving "Nightline" actually have watched the show more than five times in the last year...
...previous season's, which featured the last year of Friends.) Trying to find some good news, Zucker was forced to cite the competition's success as a selling point, saying that this had been a great season for network TV, as exemplified by NBC's success Medium -and, um, ABC's Desperate Housewives and Fox's House...