Word: abc
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Dates: during 2000-2009
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What happens when a Prada-loving, Pilates-driven wife and mother from Manhattan trades places with a woodchopping, school-bus-driving, working-class mom from rural New Jersey? Not exactly what you'd expect. Welcome to the premiere episode of Wife Swap, ABC's riveting examination of family values (Wednesdays, 10 p.m. E.T.) starting Sept. 29. Unlike Trading Spouses: Meet Your New Mommy, Fox's current version of the same concept, Wife Swap involves no monetary reward. Just a simple premise: two matriarchs from different worlds swap lives for two weeks. One of the most entertaining new entries in reality...
...Abrams' spy fantasy Alias is not the smartest show on TV. It is perhaps something better: the smartest dumb show on TV. But writer-creator Abrams has competition this season--himself. Lost (ABC, Wednesdays, 8 p.m. E.T., debuts Sept. 22) has an even more ridiculous premise. A transpacific flight crashes on a remote island, leaving a few dozen survivors of a type that suggests that the best protection against a 30,000-ft. drop is good hair and low body fat. The plane was a thousand miles off course and out of radio contact--the survivors are stranded...
...within the show. "We made a conscious decision not to be too aggressive about product placement because we don't want viewers to feel the show is overcommercialized," says Tortorici. If The Days goes into syndication, MindShare and its partners make the lion's share of the profits. While ABC stands to make less, it carries no risk--and the network gets a shot...
...slashed costs by using relatively unknown actors and handheld high-definition cameras. At about $1.35 million, each episode costs roughly two-thirds the amount of a standard show. But despite the financial benefits, there are some questions about the long-term effect on creative decisions if advertisers control content. ABC's Pedowitz insists that creative approval remains with the network, even in the case of a plot line involving the teenage daughter's dilemma over whether to have an abortion, an issue more sensitive than sponsors might be comfortable with. "Time will tell," says media consultant Erwin Ephron. "But what...
...ABC tries to update the old corporate-sponsor model...