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...students—Stephen D. Grove and Hsing Wei—already have been selected for a pilot investigative reporting project this summer at ABC News in New York, where they will join counterparts from the other four schools participating in the initiative...
...ABC program will kick-start a broader effort, called “News21,” to establish on-campus centers—or “incubators”—where students will spend their summers producing news reports that will be distributed to media outlets...
...competition for Harvard’s four slots most likely would not be limited to KSG degree candidates. Students selected for the 10-week summer “incubator” internships will each earn $7,500, according to King, who is also a former White House correspondent for ABC...
...development of scripted shows sounds scary, get ready for the next wave. While the networks were presenting their fall lineups last week, media buyers for Sears, for instance, were working up product-integration deals as part of their traditional ad buys. Already a big presence in ABC's Extreme Makeover: Home Edition, Sears was eyeing new sitcoms like the WB's Supernatural, and the company isn't interested in providing an appliance as a background prop. "That's not enough to make people shop at Sears," says Perianne Grignon, vice president of media services for Sears. "It's easy...
...predicting the demise of network television, which brought in an estimated $16.5 billion in advertising last season. As ABC demonstrated, it takes only a few hits like Desperate Housewives to orchestrate a rebound. But network execs are already dreaming up ways to resell content on platforms like video on demand, cell phones and the Internet. "You gotta figure out a way to make money," says Alan Wurtzel, president of media development for NBC Universal. "We know the consumer is changing and expectations are changing." Question is, will the networks change fast enough too? -With reporting by Jeanne McDowell/Los Angeles