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...into living rooms across the country on fall and winter Sunday afternoons. The sport has maintained its allure ever since: Fox and CBS each average more than 19 million viewers a week for their Sunday games, placing football in the Top 10 highest-rated regularly scheduled shows or series. ABC's Monday Night Football usually cracks the Top 10 as well. No regular-season baseball or basketball game even comes close to drawing those numbers...
...those eyeballs on the game--and on those commercials--the networks are constantly experimenting to make the TV football experience even better. The new frontier: high-definition broadcasts. Fox already shows six games a week in high def, CBS three, and both ESPN's Sunday-night game and ABC's Monday Night Football are available at higher resolutions. The difference between standard and high definition is striking. With high def, you can recognize faces in the crowd, and the wider screen lets you see that safety backing up into coverage...
After 21 years as anchor of NBC Nightly News, Tom Brokaw, 64, steps down this week. He may have started a trend: his CBS rival Dan Rather announced last week that he will give up the anchor chair in March, leaving ABC's Peter Jennings as the last of the three old lions who have personified network news for two decades. TIME's Richard Zoglin got in some last questions...
...think Peter is a formidable player in all this. People know who he is. Does that mean that they are going to automatically switch over from NBC or CBS to ABC? Whenever Brian has substituted for me for a week at a time or longer, he's held his own. And it's not just about these personalities who are out in front. It's also about the strength of the organization and the kind of broadcast that...
...Major League Baseball's problem stay under the radar for so long? On ABC's 20/20 last week, Conte ridiculed baseball's drug-testing policy, which is just two years old and precludes off-season testing: "They're not in contact with reality. I mean, the program that they put together is a joke." Players are tested once during the season. First-time offenders are placed in treatment programs but not sanctioned. Former major league catcher Don Slaught, who played from 1982 to 1997 and with Bonds in Pittsburgh from 1990 through 1992, insists that even...