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...while young men are not exactly underserved by TV (Comedy Central? Two ESPNs?), Spike may let them believe they are. "If we all worried about who was really underserved, we'd still have only ABC, CBS and NBC," says Charlie Rutman, president of the ad-buying firm Carat USA. Like any well-targeted niche channel, Spike TV needs men to say, "I wonder what's on Spike?" the way they say, "I wonder what's on ESPN?" In Hecht's marketing lingo, the idea is to build "an emotional connection to the brand...
...deal has yet to change the AFL's position in the sports hierarchy. As Baker followed the broadcasts of two arena games recently in an NBC conference room in New York City, he couldn't help an occasional peek at rival ABC on another screen, where Shaquille O'Neal and the Los Angeles Lakers were battling the San Antonio Spurs. That NBA playoff game drew a 7.0 rating (one rating point equals a million households), while the AFL got only...
Sharpe distinctly turns to the field judge in search of a flag, and finds none. Just a moment before ABC switches cameras, millions of viewers see a flash of yellow on the field. But Sharpe does not. In celebrating a supposed national championship, he has already turned his back to the official...
After leaving Yale, in search of “high-profile stuff,” he worked as a reporter for ABC News, but soon left for a telephone company that would be bought by IBM. After the buyout, he says he became the “pioneer” in the marketing of voice mail...
...VIEW She joined co-host Barbara Walters on ABC's talk show on April 21--just four years after the two faced off for Monica's tell-all interview