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...positions on aerial attacks and show much more of what those pretty explosions wreak bloodily on the street. U.S. TV tends to treat civilian victims in the context of showing allied medics helping them, and some of its coverage of the war's effects on civilians is insultingly picturesque. ABC'S Peter Jennings narrated a travelogue-like "portrait gallery" that included a still image of healthy Iraqi kids walking in the rubble. "Don't you always wonder," he intoned unctuously, "what the children are thinking?" On the Arab networks, there's little need to wonder. "Arab channels know [graphic] images...
...presence--11 Marines--waited for a helicopter on the roof. Around them, chaos had blossomed: Saigon was burning, the communists were nearing, and thousands of South Vietnamese were trying to flee with the Americans. Hours earlier, one man had tried to put his baby on an embassy bus, as ABC's Ken Kashiwahara recalls in the oral history Tears Before the Rain. Kashiwahara watched as the man fell, and the bus ran over the baby. But the driver kept going...
...just in equipment but potentially in hundreds of millions of dollars of forgone advertising. When it came to choosing between news and dollars, the networks went with their strength. NBC stuck with a Friends rerun on Thursday even after the ground war had begun, while CBS aired NCAA basketball. ABC and Fox, whose regular Thursday programming usually gets trounced, went with the war. Friends won. On cable, CNN--whose Gulf War I glory days are an increasingly misty memory--hoped its breaking-news reputation would help it unseat No. 1 Fox News. That didn't happen...
There were early stumbles. After President Bush's Monday ultimatum, MSNBC put up a deadline-countdown clock, as though it were the E! Oscars preshow. And when the first missiles hit, ABC's Peter Jennings was nowhere to be found, hustling onto the set shortly before Bush addressed the nation. As if to redeem itself, the network stayed with the story longer than its rivals. NBC got riveting reports from Baghdad from Arnett, on loan from MSNBC's National Geographic Explorer--he welcomed incoming fire like a bracing morning shower--but anchorman Tom Brokaw should save his sentimental streak...
...differentiate themselves. China's English-language channel, CCTV 9, which broadcasts to the mainland and abroad, has set its eyes on a larger market. "It's positioning itself as an alternative to Western and Arab media around the world," says John Terenzio, a former news executive for ABC and NBC who is advising the channel on its coverage...