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...campaign worked--so well that ABC picked it up as a sitcom for the fall. And the knee-jerk critical snarking began. Of course the show would be bad--it came from a commercial! What's next? scoffed the Philadelphia Daily News. A buddy sitcom for the Mac and PC guys...
...baby-sitter story broke in the Boston Globe on April 25, just as Michael and Victoria Gifford Kennedy, the daughter of ABC sportscaster Frank Gifford, were officially separating. The paper reported that Victoria had discovered Michael in bed with the teenage baby sitter in January 1995, an incident Michael blamed on alcohol. He then enrolled in a rehab program. But apparently the two continued to be seen together around the wealthy seaside town and, according to a report in the Herald, even went on a whitewater rafting trip, organized by his closest friends, and shared a tent. Victoria seemed...
...Hired guns like Semel, on the other hand, aren't usually cut as much slack. Semel tried to inject Yahoo! with some Hollywood flair, but it was ultimately his downfall. In 2004, he drafted former ABC mogul Lloyd Braun to run Yahoo!'s media and entertainment division. That multiheaded beast included Yahoo!'s movies, TV, entertainment, music, games, finance, news and weather, sports, health and kids businesses. If that sounds like a lot under one departmental roof, it was. Braun eventually left and the division was restructured...
...partners for Pixar's films. By the time Iger officially took over in October of that year, he and Jobs had mopped up the bad blood and discussed ways of adopting the iTunes model for selling video. They shook hands two weeks later on a pioneering deal to sell ABC programs on the video iPod. In January 2006, Disney purchased Pixar for $7.4 billion, and Jobs joined the company's board. "On paper, [Iger's] strategy is just as good as any of his competitors'," says Miller, "but Bob has been more proactive, especially in getting those agreements with Apple...
Producers at the ABC, ESPN and Disney Channel sites also dreamed up derivative content based on the TV networks' programming, including live webcasts of stage concerts by the cast of High School Musical and interactive podcasts for devotees of Lost. "The Internet is not just an information, communication and commercial medium anymore," Iger says. "It's now an entertainment medium, and so it's essential for us to find ways to use it to deliver our branded products and programs...