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Going Mainstream Today, though, the big business is in working out how to serve the increasingly sophisticated Muslim consumer. "The question now for companies is: What products and services are you going to provide to help Muslims lead the lifestyle they want to lead?" asks the Halal Journal's Abdullah. It's a code worth cracking. A 2007 report from the global ad agency JWT describes the Muslim market thus: "It's young, it's big, and it's getting bigger." Parts of it are well-educated and wealthy. The buying power of American Muslims alone is estimated...

Author: /time Magazine | Title: Halal: Buying Muslim | 5/25/2009 | See Source »

...people will not buy halal simply because it's halal. They're going to buy quality food. Ideology doesn't make a better-tasting burger, a better car, or a better computer." But it sure makes a powerful marketing pitch. With reporting by Shadiah Abdullah / Dubai...

Author: /time Magazine | Title: Halal: Buying Muslim | 5/25/2009 | See Source »

Third, King Abdullah, though often criticized as being too "frugal," has stuck to sensible spending. It is this that has saved Saudi Arabia. Even the ambitious economic cities that were announced at the end of 2005 were private-sector initiatives, not state-financed ones...

Author: /time Magazine | Title: Saudi Arabia's Lessons Learned | 5/25/2009 | See Source »

...Islamic leaders, Benedict has subtly tried to keep alive the hard questions he posed at the German university. Benedict has expanded on this formula since landing Friday in the moderate Muslim kingdom of Jordan, the first stop on his eight-day Holy Land pilgrimage. He told King Abdullah II upon his arrival in Amman that he has "deep respect" for Islam, and on Saturday he was welcomed in the country's largest mosque and gave another fascinating - if less radioactive - philosophical treatise. (See pictures chronicling the reign of Benedict...

Author: /time Magazine | Title: Pope Benedict's Latest Take on Islam | 5/9/2009 | See Source »

Sunni parliamentarian Salim al-Jubouri took Muqtada al-Sadr's recent appearance in Turkey as a good sign. Sadr surfaced in Ankara ostensibly to discuss the situation in Iraq with top Turkish leaders, including President President Abdullah Gul and Prime Minister Recep Tayyip Erdogan. Turkey is a predominantly Sunni country, many observers noted, and maybe the militant Shi'ite warlord was making a show of nascent sectarian reconciliation. "The attitude is good," says al-Jubouri, a member of the Sunni political bloc known in Arabic as Tawafiq. "But so far it's all talk, we need to see actions...

Author: /time Magazine | Title: Whatever Happened to Muqtada al-Sadr? | 5/9/2009 | See Source »

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