Word: abecedarianism
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Dates: during 1960-1969
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...alphabet 3,000 years ago, abetted by Gutenberg's introduction of movable print in the 15th century, turned mankind into the alphas and omegas of a giant cultural alphabet soup. The "seamless" and communal thought processes of tribal, preliterate man were fragmented; perception itself took on the rigid, abecedarian character of writing. Letters led to the "idea," which required structure-beginning, middle, end-and forced the writer or reader out of immediate experience and into an abstracted, objective remove from "group reality." According to McLuhan, the advent of "electrical technology"-radio and records, television and telephones-has changed...
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