Word: aberg
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Shrewd Banker Wallenberg, however, has restricted himself to overseeing Ericsson's finances. To handle company operations, he brought in as president Sven Ture Aberg, 58, an imperturbable electrical engineer who negotiates with uncommon skill in five languages (Swedish, English, Spanish, French and German...
National Duty. Sven Aberg has "undiversified" Ericsson by selling off most of the telephone operating companies it once owned overseas. "Foreigners never get a fair return from the rate setters," he shrugs. Instead, he has concentrated on expanding Ericsson's equipment sales abroad. "For a company in a small country which depends on exports," he says, "this is a national duty...
...Aberg attributes Ericsson's success abroad to "good products and long patience." Ericsson's laboratories are famed for their imaginative designs-among them the "thinking" switchboard (which automatically repeats a call a little later if the first try gets a busy signal) and the Ericofon, a telephone that has earpiece, mouthpiece and dial all in one unit. Ericsson's salesmen have spent as long as six years in a new country making their pitch and landing their first contract. Each year the company brings nearly 100 foreign engineers to Stockholm to train them...
...Hilda Aberg, pretty, red-headed Manhattan housekeeper for the late rascally Ivar Kreuger, was sued for $250,000 by the wife of a Capt. Hugo Sundstedt, airman, for alienating his affections "by promises of money and otherwise." Kreuger creditors pricked their ears. Mrs. Aberg indignantly denied all, said she had worked for Kreuger at $125 per month, received no gift or bequests from...
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