Word: abner
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Dates: during 1950-1959
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Slightly less than half the Class reads the comics, and with these L'il Abner is the favorite by a "two-to-one margin over Terry and the Pirates, Dick Tracy, and Blondie." Only 5% think being a Harvard man raises them above that sort of thing...
...last week's Sunday strip, Cartoonist Al Capp left Li'l Abner in Venice, innocently but enthusiastically helping the last of the Borgias bottle the last of the Borgia poison. With typical Capp satire, Li'l Abner named the concoction "Peppi-Borgia," and Mammy Yokum had a wonderful idea: "We'll give it a rootin', tootin', go-gettin' American ad-vertisin' campaign...
...Peppi-Borgia hits the spot, puts you 6 feet deep and that's a lot"; "the Pause that Petrifies"), it got cold feet. The slogans obviously splashed close to Coca-Cola and closer to Pepsi-Cola. Although the strips had already been mailed out to Li'l Abner's 700 subscribers, United sent a hurried order to rout out the "Peppi," leave a blank before "Borgia." Most newspapers...
There are some people who don't like this kind of thing, just as there are some people who don't like Li'l Abner or corned beef and cabbage. Nevertheless, the Pops, by combining atmosphere with good music and low prices, has become--for better or for worse--a national institution. --lower case
...Capp is the creator of the "L'il Abner" cartoon strip, and is a frequent lecturer here...