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Phil Schiller and Eddy Cue are suitably bejeaned and relaxed as they welcome me for a talk about the iPad, Apple's new product, which will be launched in a week and a half. Schiller is senior VP of worldwide product marketing, responsible for delivering Apple's latest baby. Cue...
"There's a negative way of saying that," says Schiller, "and a positive. 'Oh, it's just a big iPhone ... boo!' or 'Hey, it's like a big iPhone ... cool!' Luckily, millions of people have those, so there is an instant ease and familiarity when they first encounter the iPad...
I, of course, am itching to try it, but first Cue takes me through the iBook application and its online store. There has been much talk of the iPad's dealing a death blow to Amazon's Kindle reader; publishers, it seems, have long yearned to escape from Amazon's...
Then there's games. Many will see the iPad chiefly as a gaming platform. Michel Guillemot - founder of Gameloft, one of the most successful developers for the iPhone - is even more passionate about the iPad than Makinson and Futhey are. "I see this as the fourth step of the games...
But not so fast; hold your horses: one of the most extraordinary pages in America's corporate history was about to be written. Apple's "mercurial" co-founder Steve Jobs (people like Jobs always find themselves tagged with words like that) was fired from his own company just a year...