Word: abrahamics
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...Stabenow, 50, positively glows charisma. Abraham, by comparison, can look a bit bug-eyed and pudgy. He often appears uncomfortable on the campaign trail. His strategist, Mike Murphy, the man who guided John McCain's presidential campaign, calls Abraham, 48, "made for radio." Murphy doesn't show the candidate's face much...
Earlier this year, when democrats were making a list of Republican Senators who would be easy to beat in November, Michigan's Spencer Abraham looked like the Big Easy. A former staff member for Vice President Dan Quayle, he was elected in 1994 as part of the Newt Gingrich insurgency. The state's first G.O.P. Senator in more than 20 years, Abraham went to Washington, then went nowhere. As a Senator he focused on topics like immigrant visas for highly skilled workers - important to business, but not the hottest of hot buttons for voters - while telephone calls from constituents went...
...Abraham now the front runner, with a double-digit lead in most polls over two-term Democratic Congresswoman Debbie Stabenow? He got there, first of all, by getting out far ahead in the money game. Compared with Stabenow's campaign fund of $6 million, Abraham expects to raise $14 million all told, though he spent just $4.4 million to get elected six years ago. Then he poured the money into TV spots that clobbered Stabenow on an issue she thought was hers: the high cost of prescription drugs for the elderly...
...spots that define her as a spendthrift, turn-back-the-clock liberal. One offered her smiling at the center of a clock. As the hands turned backward, a list of her liberal "achievements" scrolled across the screen. All the same, Stabenow stayed close in the polls until August, when Abraham went after her attempt to identify herself as the champion of elderly voters unhappy with prescription-drug costs. Stabenow - who has twice bused seniors across the border to Canada, where they could buy cheaper medicines - has been promoting the Democratic plan's Medicare drug benefit, which would...
...tapped into racial conflicts and moral dilemmas with her story of an ambitious white high school cheerleader (Kirsten Dunst), who discovers that her team has been stealing routines from a group of black cheerleaders on a rival squad. "We made a good film for the right price," says Marc Abraham, one of the producers who would've been perfectly happy had the film raked in $40 million. But good scripts don't always translate to box office success (see last weekend's grosses for "Almost Famous"). When the marketing minds at Universal tested the concept with teenagers earlier this year...