Word: abroader
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George Bush's campaign to win hearts and minds overseas doesn't just involve high-level diplomacy and Administration officials pushing the U.S. message on TV abroad. The Pentagon is also trying to enlist foreign military officers in the spinning. Each year more than 2,000 foreign officers from more than 50 countries are students at Defense Department schools, such as the National Defense University in Washington, and regional security-studies centers the Pentagon operates in Hawaii and Germany. Hoping those mid-level officers will happily promote Washington's interests after taking classes in the U.S., the Pentagon...
...Aquos as the product that burnishes its reputation as a top-tier global brand. Already, international business accounts for about half of Sharp's overall revenues, with buoyant sales of its high-end TVs in the U.S. and Europe driving these gains. The company has also benefited abroad from the launch last fall of a worldwide branding campaign, including ads produced by Wieden+Kennedy, an agency that's famous for managing Nike's advertising. Since the spots began airing, brand recognition for Aquos in the United States has jumped from 30% to 57%, say Sharp executives...
Already losing allies at home, Italian Prime Minister Silvio Berlusconi may find that his friends abroad have turned cold, too. The U.S. and Italy failed to reach a common conclusion following a joint investigation into a March 4 friendly fire incident in Baghdad, in which U.S. forces killed Italian intelligence agent Nicola Calipari. Discrepancies in the reconstruction of the shooting - including the speed of the car in which Calipari traveled and disputes over whether U.S. troops used warning signals - meant the U.S. military would not assume responsibility for the death of Calipari, a man hailed as a national hero...
...castle theme grew out of their penchant for medieval architecture, cultivated during trips abroad and tours of stone fortresses in the U.S. and Europe. For years, Kim had also nurtured a passion for Renaissance Revival--style antiques from the 1800s and collected items such as a 1900s grandfather clock and a 17th century suit of armor. In December 2002 the twosome set out to build their own castle in Middlefield, Mass., a quiet, rural community in the Berkshire Mountains that has a few well-hidden, elegant homes. Kim, 49, helped design the structure and is serving as general contractor...
...balcony of the Quarterdeck Club Seafood Restaurant and Grill, and luncheon diners have a terrific view of Hong Kong's Victoria Harbour, full of wooden sampans and junks, speeding ferries and lavish white yachts. It's the picture-perfect postcard image that Hong Kong promotes to potential visitors from abroad...