Word: abruptly
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Dates: during 1990-1999
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Indeed, the transformation has been such a success that it was the subject of a recent case study by the Harvard Business School. According to the study's co-author, Karen Wruck, the product that Landmark sells is "an abrupt or jarring change, like an 'aha'"--a "peculiar" one, certainly, but patently marketable. But Landmark, the study notes, has challenges ahead. It will have to gauge the effectiveness of its volunteers in expanding the business and weigh the need to raise outside capital. Perhaps, Wruck says, it will need to go public...
...November and December, three college grapplers had their careers brought to an abrupt halt while participating in a practice that is quite commonplace in American wrestling: cutting weight...
...what you will about Bill Gates--the man knows when to swallow hard and cut a deal. At first blush, the abrupt announcement last week that Microsoft had settled one round of its continuing dispute with the Federal Government--by agreeing to let PC makers remove the icon for the company's Web browser, Internet Explorer, from their machines' desktops--looked like abject capitulation. But as usual, the closer you look, the craftier the CEO's reasoning seems...
...There seem to be only three types of people on the road these days: the insane (those who drive faster than you), the moronic (those who drive slower than you) and...you. But this merely confuses the issue. Surely someone is doing all that speeding, tailgating, headlight flashing and abrupt lane changing, not to mention the bird flipping and horn blasting. There's enough in the phenomenon of road rage to keep a faculty-loungeful of social theorists thinking deeply for years--or at least until the grant money runs...
...crushing Penn on November 15, any question as to who was the best team in the Ivy League came to an abrupt stop...