Word: absoluteness
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Dates: during 1980-1989
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Heublein, which manufactures Smirnoff in Connecticut, hopes to persuade the Government that its slogan is within the law. The Smirnoff brand remains the best-selling vodka in the U.S. market, but it faces growing competition from such trendy brands as Sweden's Absolut and the Soviet Union's Stolichnaya...
There are other ways to deal. My roommate reacted to the shock by swallowing a goodly portion of Absolut, which was a mistake from his point of view (which was mostly upside-down, over a vomit-filled trash can), but gave me the opportunity to hear the uninhibited ramblings of a highly intelligent, avidly political Slavic major who was shocked to his soul by the victory of two men like George Bush and Dan Quayle...
...however, am less intelligent, and less inclined towards Absolut measures, so I went for the grand getaway. Sixty cents and a change at the Green Line and there I was at North Station, poring through train schedules. It was just beginning to dawn on me that Commuter Rail doesn't cross any borders, when I heard a conductress shouting "North line...boarding Track Four!" Instinct got the better...
Other importers, like Sweden's Absolut and Poland's Wyborowa, were quick to seize the chance to increase their market share. But none was so aggressive as the Chinese brand Tsingtao, imported by Monarch Import Co. of New York from the Shandong province of northern China. Monarch took full-page ads in the New York Times offering Tsingtao as a punishing alternative to Stolichnaya and extolling the Chinese vodka's delicate taste, although some drinkers find it harsh. An 80-proof fifth sells for a few cents more than Stolichnaya. The copy of one scrappy ad last...