Word: absoluteness
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...traitor to the Motherland or anything, Boym says she prefers sake to vodka. But if it's going to be vodka, it's absolutely Absolut. "Because I like the name," explains Boym. Although when she's expecting guests or grad students she says she buys Stolichnaya, just to "live up to their expectations of Russian-ness...
...Absolut-ly smashed...
...trip to Blanchard's in Alston will do the trick for either Absolut or Stolichnaya connoisseurs. Though Boym drops a little caveat, warning that "in Russia itself there is a real vodka crisis going on at the moment, with many counterfeits at the market and rising prices...
...biggest sellers last year were Seagram's Absolut vodka (3.3 million cases, up 5.2%) and Grand Met's Jose Cuervo tequila (2.5 million cases, up 6%), brands that are heavily marketed. And therein lies a potential problem: Congress is contemplating hearings on the advertising of alcoholic beverages...
...admit certain biases. I've written for Wired a lot in the past three years; in fact, I have an 8,500-word masterpiece in the current issue (the one with the cantaloupe-and-eggplant-colored "Burning Man" cover and the acid-green-paisley Absolut ad on the back). And some time ago, I received, along with many other contributors, 2,000 shares of Wired Ventures stock, recently declared worthless. So what? Denounce Louis and Wired just because Wall Street's skepticism forced him to withdraw his public stock offering for the second time? This I will not do--though...