Word: absolutions
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...Bronfman did understand certain things. At Seagram he got rid of second-tier brands and inked a lucrative distribution deal with Absolut vodka. More important, he recognized that Seagram's reliance on the slowing liquor business wasn't healthy. He made some shrewd deals, generating a profit of almost 50% on his family's $2.2 billion investment in Time Warner and getting Vivendi to pay a 50% premium for Seagram's shares (alas, he took it in Vivendi stock). And he wisely sold millions of those Vivendi shares, taking about $1 billion off the table...
...conduct. Not worried about the potential sketchiness of these suitors, she is more concerned with how inebriated she will be. “We just started into season for water polo, so my tolerance is way down,” she laughs as she takes her second shot of Absolut. Within 15 minutes she has toasted four shots with two guy friends and is ready to make the walk from Dunster House to Daedalus...
...argument against prime-time booze is that it's bad for the kids, that we can't just sit by and allow their precious innocence to be shattered by the occasional advertisement for Absolut. That seems a little ridiculous considering the TV landscape is already clogged with beer commercials featuring half-naked women with no discernible brain power and men whose primary goal in life is to be as drunk as possible as often as possible. Or better yet, let's make sure kids are seeing their fair share of fast food advertisements. Yes, of course...
Popcorn, salsa, carrots, cheese, and Absolut vodka were all that remained of Rye-native Betsy Sykes 04 and Burberry-clad friends tailgate by half time. As she swept morsels from the vinyl tablecloth, Sykes remarked, We actually got a bunch of nice food. We had two kinds of cheesebrie and cheddar, and we were making Bloody Marys. Peter Giordano 04 and Alex Moss 04 were more than satisfied. Dancing alongside a neglected barbeque and an overflowing trashcan, Giordano exclaimed, The fun tailgates are all about dancing and partying and having a good time. Moss grined and agreed, Its all about...
...Just because Helmut Newton is 80 and has a major new show of his work doesn't mean he's getting soft. Hardly. One of his landscapes, The Grim Reaper, above, was shot for Absolut Vodka. The firm chose not to use it because it was deemed too dark for a mainstream audience. Newton recently sat down at the Barbican with a menagerie of onlookers - students, fans and perverts - for an interview...