Word: absolutism
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Dates: during 1980-1980
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Other importers, like Sweden's Absolut and Poland's Wyborowa, were quick to seize the chance to increase their market share. But none was so aggressive as the Chinese brand Tsingtao, imported by Monarch Import Co. of New York from the Shandong province of northern China. Monarch took full-page ads in the New York Times offering Tsingtao as a punishing alternative to Stolichnaya and extolling the Chinese vodka's delicate taste, although some drinkers find it harsh. An 80-proof fifth sells for a few cents more than Stolichnaya. The copy of one scrappy ad last...