Word: absorbance
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Dates: during 2000-2009
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...doesn't just happen on one night," says Ross. "You weave it together, forming a partnership between programming and marketing. You go different places to reach different people." The franchise had good timing; HSM's appearance coincided with the rise of a global middle class that's equipped to absorb it. When it first came out in 2006, the newly minted consumers in the Middle East, Latin America and Asia had the TVs to watch it on; their kids could keep the buzz alive via Internet and cell phone. After the movie aired on Chinese TV, Ross called...
...black silicon had phenomenal light absorption sensitivity in both the visible and infrared regions, according to Mazur. By contrast, normal silicon does not readily absorb infrared light...
...Lesley’s campus planner. “It’s part of the neighborhood, and the neighborhood is part of the educational experience.”Graduate School of Design professor Alex Krieger noted that Lesley’s construction “is easier to absorb than a giant science building” and would thus make opposition less likely to gel. The neighbors, he said, “are not threatened by Lesley yet.”But that’s not to say that having students live side-by-side with residents eliminated...
...form: Likening this new form of digital creativity to a chef using store-bought ingredients, Lessige writes, "the remix artist does the same thing with bits of culture found in his digital cupboard." To him, such artistic expression represents an entirely new way to process and absorb information. Recalling storytime with his oldest son, Lessig writes, "The moment he first objected to a particular shift in the plot, and offered his own, was one of the coolest moments of my life. ... I want to see this expressed in every form of cultural meaning ... I want him to be the sort...
...uses 8.6 squares of toilet paper per bathroom visit, for a total of roughly 57 squares a day. Charmin Ultra has 264 squares per roll, which translates to about 30 bathroom visits. So one Costco-size pack of toilet paper overarms the eager customer with enough toilet paper to absorb more than 1000 bathroom visits. That, says Steven Stoll, is just plain excessive. In “The Great Delusion: A Mad Inventor, Death in the Tropics, and the Utopian Origins of Economic Growth,” Stoll beseeches his readers to be more economical with their toilet paper use?...