Word: absorbed
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...really swinging types as "tigers." As the psychologists see it, the tiger is a symbol of virility; as the admen see it, it is a surefire gimmick: sales of U.S. Rubber's tiger-paw tires have almost doubled since it began its campaign, and tigers now absorb a third of the company's $6,000,000 tire-ad budget...
...Florida Atlantic University, a state school built amidst the grass-grown runways of an old bomber base in Boca Raton, will take juniors, seniors and graduate students to absorb part of the overflow from Florida's spate of new junior colleges. The latest electronic teaching aids-including closed-circuit television in every room and study cubicle, as well as a computer-controlled library and information-processing operation-are part of its Learning Resources Center...
Sharp put in driving, twelve-hour days, and mastered the Pentagon's most prized art-the ability to absorb enormous amounts of information, then ladle it out in concise, organized form during high-level briefings. Both Joint Chiefs of Staff Chairman Maxwell Taylor and Defense Secretary Robert McNamara quickly became Sharp admirers, and last September he took over command of the Pacific Fleet. When the critical CINCPAC appointment came up earlier this year, Oley Sharp...
They cannot see - but they hunger to learn. A blind college physics student wants to know what is in a four-part book on quantum mechanics written in Greek, Latin, German and English. A sightless theologian needs to absorb Reinhold Niebuhr's The Nature and Destiny of Man. A farmer must learn the contents of Modern Fruit Science. An aspiring salesman pleads to know The Five Great Rules of Selling...
...this is apt to stop economists from worrying about inflation, even though natural market forces are also working to keep prices in line. U.S. factories are still operating at 83% of capacity, which rules out pressures for price increases from over-demand. Industry has either been able to absorb its costs through higher efficiency, or else-as in the case of the battle for the fuel market among oil, coal and gas -is caught in the kind of competition that produces price cuts. Besides, prosperous consumers tend to trade up to the better models that produce more money for manufacturers...