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...power. Next come the big industrial users that have already contracted for power. But the private companies will come ahead of any new, large industrial consumption and thus benefit from new power facilities. By keeping public bodies from getting a lien on future power supplies that their systems cannot absorb (a policy which McKay had previously laid down), the new contracts help the private companies in their long-range planning...

Author: /time Magazine | Title: GOVERNMENT: Break for Private Power | 11/2/1953 | See Source »

...Philip Morris' Board Chairman Al Lyon, 67, and Benson & Hedges' President Joseph Cullman Jr., 71-have the same hobby: horseback riding. Last week they decided to ride the same horse, i.e., merge their fast-growing companies. The new company will keep the Philip Morris name and officers, absorb Cullman as chairman of the executive committee, his son Joseph III as a vice president. But the Cullmans will continue to run Benson & Hedges as a separate division...

Author: /time Magazine | Title: CORPORATIONS: Two Men on a Horse | 11/2/1953 | See Source »

Thrifty Sponger. At the 1953 clinical congress of the American College of Surgeons in Chicago. General Mills demonstrated a new cellulose surgical sponge that can absorb as much as ten ordinary cotton gauze sponges. The sponges, which come in three sizes, take up only 1/20th as much room as regular sponges, can be rinsed out and used again during an operation. Price: 5? to 15? each...

Author: /time Magazine | Title: GOODS & SERVICES: New Ideas, Oct. 12, 1953 | 10/12/1953 | See Source »

...about in search of the proper place to start employment. So in their senior year, about one half of each class enters a course in Industrial Psychology taught by George H. Estabrooks, a well-known psychologist and Colgate legend. "I explain the bases of industry and hope they'll absorb some Industrial Psychology. And, oh yes, I run the New York Placement office," says Dr. Estabrooks...

Author: By Robert J. Schoenberg, | Title: Colgate: Solid Businessmen of the Next Decade | 10/10/1953 | See Source »

...that things would come out all right for the program's sponsors: Procter & Gamble Co.'s Duz soap and Ivory Flakes. As any junior advertising executive can explain, soap operas "get more advertising messages across to the consumer"-and sell more soap-simply because the housewife can absorb the messages for hours on end while she goes about her household chores...

Author: /time Magazine | Title: SELLING: The Cleanup Man | 10/5/1953 | See Source »

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