Word: absorbency
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...critically acclaimed hour-long series, increase a viewer's intensity after the break ("Yes, it's back!"), thereby improving the overall experience? And what do these findings mean for the advertising industry? Will under-35 viewers, the catnip demographic for most sponsors, start ditching the DVRs so they can absorb the ads? "I'd imagine that advertisers might smile and pat themselves on the back for this," says Nelson, the report's lead author. "But it's not going to lead people to keep commercials in their life. The strong feeling people have against commercials is truly ubiquitous. It swamps...
...countries. This is why it is so important not to delay projects like DESERTEC and the Sahara Forest Project. Such projects have the capacity to provide the power, fresh water and food essential to allow developing economies to move from subsistence living. That they help Europe with green power, absorb CO2 by "greening" deserts and mitigate rising sea levels, is a bonus not to be ignored. They also generate jobs both in the recipient countries and in the developed countries who will build most of the heavy and sophisticated equipment. Sounds like a win-win situation. John R Errey, GARMISCH...
...technically they don't even own. Like the rest of the 400,000-odd Palestinians in Lebanon, they cannot legally buy a house or apartment and remain barred from some 70 professions. Lebanon's fragile sectarian political system, balanced between Christians and Muslims, has been unable or unwilling to absorb so many Muslim refugees. So neither Sulhani, nor his children, nor his grandchildren, nor his great-grandchildren have Lebanese citizenship, despite the fact that all but the family patriarch were born on Lebanese soil. "My life in this country has been one heartbreak after another," says daughter Ahlam. "I have...
...listed holding company have plunged by two-thirds from their 52-week high. Still, Rao says he currently has no intention of throttling back. Armed with cash from a $668 million rights offering in 2007 and $700 million in available credit, Rao feels he has the financial muscle to absorb the shock of the slowdown. He remains bullish on the prospects for Asia, and particularly for China, where Shangri-La already has 27 hotels including entries in up-and-coming cities like Wuhan and Dalian, where business has been holding up better than in major metropolitan areas like Beijing...
...with sympathetic images of Japanese soldiers, and that makes Indonesian writer Sutan Takdir Alisjahbana's 1978 epic Defeat and Victory something of a cultural curiosity. The Japanese translation earned its author the Order of Sacred Treasure, but with its first English rendition a wider audience has the opportunity to absorb its tragedy and romance...