Word: ac
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Dates: during 1990-1999
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...companies tout these products, say industry analysts, is an additional $1 billion in sales for heartburn medications. "This is a blockbuster," says Paul Kelly, president of Silvermine Consulting Group, in Westport, Connecticut. "It's the most dramatic medical launch since Advil." Two acid blockers, Tagamet HB and Pepcid AC, have begun battling it out for market share, and two more--including the British colossus Zantac in over-the-counter form--will be joining the fray by next year...
...Johnson & Johnson/Merck, producer of Pepcid, beat SmithKline to the punch. It won FDA approval of its over-the-counter version, Pepcid AC, and began marketing it in June. Between its introduction and August, when Tagamet HB first appeared in pharmacies, Pepcid AC gained a 22% share of the entire antacid market. "Pepcid had a window of opportunity, and it exploited it well in the marketplace," says Silvermine Consulting's Kelly. "That's an amazing accomplishment." Amazing, and expensive. J&J/Merck and SmithKline are each spending some $100 million in marketing campaigns for their new acid blockers...
...against J&J/Merck in federal district court in Manhattan. The company sought "to stop defendant from deceiving the public and undermining the launch of Tagamet HB...through false and misleading television commercials" and advertisements. The suit cited such claims as "8 out of 10 doctors and pharmacists chose Pepcid AC over Tagamet...
...program were shut off from federal funding, Gold said that ACT would look into locating funding for a single year, and then try to "spin off" the program into another agency or a school. Cambridge Community Services, a program of which AC. is a part, has previously employed this strategy with some success. "Some of them do die," Gold said. "But some of them flourish...
...singer, Busch is a dynamite actress. To the task he brings a heroic vibrato and a trouper's frozen wide-screen smile. Imagine Tallulah Bankhead working the low notes and Shirley Temple the high ones on the Johnny Mercer-Harold Arlen Ac-cent-tchu-ate the Positive, and you have an idea of the suave campery at which Busch excels...