Word: academicized
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Dates: during 1990-1999
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Pratt says market forces have made Yale University Press lean toward trade books, but not at the cost of academic monographs.
For the academic, writing trade books winners requires an ability to relate to a non-specialized audience.
"University is our middle name," Adams says. "The publishing philosophy is to do a certain number of worthy academic books that are saleable to the trade, but our mission is to publish good works of scholarship."
At Yale University Press, also not-for-profit, a body of professors sits on an editorial board that oversees the press to keep academic concerns at the forefront. Nevertheless, economic realities have also forced Yale to be money-conscious.
"The more popular writing you do, then the less academic writing you do," he says. "There's a delicate balance."