Word: acaizeiro
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Forgach's signature deal--the result of one of his jungle-scouting expeditions--was the 1999 purchase of a $1.5 million majority stake in Muana Alimentos, located on the remote Amazon island of Marajo. Muana cultivates acaizeiro palms and packages and sells the palms' hearts (prized for gourmet salads) and their purple acai fruit (used in Howler's organic Rainforest Sorbet). In an industry in which exploitation of the environment and workers is the norm, Muana stood out by refusing to employ children. It paid its workers and suppliers at least 28% above the $78-a-month minimum wage...
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