Word: acceptance
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Dates: during 1980-1989
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While many children's publications do not accept advertising, others see strong commercial opportunity in young readers. SPORTS ILLUSTRATED publisher Donald Barr calculates that children between the ages of nine and twelve spend $5 billion annually and influence their parents' spending of $40 billion more. SI FOR KIDS, which has sold $7.5 million in advertising since its January debut, distributes 250,000 copies of each monthly issue free to 1,200 underfunded schools in the U.S. to encourage literacy...
While all children's publishers refuse liquor and tobacco advertising, some are more discriminating than others. Children's Television Workshop, publisher of Sesame Street, 3-2-1 Contact and KidCity, will not accept ads for candy, , medications or violent games and toys. On the other hand, Alf and Mickey Mouse, which are published by New York City-based Welsh Publishing, are little more than promotions surrounded by ads for sugarcoated breakfast cereals and video games. "We're an entertainment company," explains company president Donald Welsh...
Students who attended the speech said yesterday that they initially found the idea dificult to accept...
Metzenbaum had sought 3 percent tangible capital but in the end had to accept 1.5 percent. Regulators will have the authority to restrict the growth of institutions falling below that level...
...accepting any advertising, we put ourselves in a difficult position. Clearly, we need businesses' money to survive as a newspaper. But, financially, we don't need to accept all advertisements from all companies. In pulling Eastern's advertisement, we are not asserting that we can achieve any moral purity; rather we hope to take a step in the right direction because doing something is better than doing nothing...