Word: accessibility
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Dates: during 2000-2009
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...entice customers to trade up. In recent months, the firm has unveiled a slew of devices aimed at developing markets, some costing as little as $60. That might seem a lot to pay for someone earning a few hundred dollars a month, but for many people in places where access to electricity is hit-and-miss at best, a good phone can double as a computer, an MP3 device or even a video player...
Take, for example, Nokia's new 2730 model, which will be available later this year for just over $110. The 3G device might not have a touchscreen or a swish keyboard, but with access to Ovi Mail, Nokia's free e-mail service, it's designed to give thousands of consumers in emerging markets their "first Internet experience," says Credit Suisse's Garcha. Ovi Mail was conceived specifically for consumers with limited PC access, and almost all the 350,000 accounts registered since the service's launch last December have been created on Nokia phones, not on computers...
...smart idea with a silly acronym. WWOOF, short for World Wide Opportunities on Organic Farms, connects cash-strapped travelers with farms in need of extra hands. The lodging-for-labor combo means volunteers pay only for transportation, plus a small fee for access to host-farm listings in one of the 92 countries through wwoof.org Rita Garand, a stay-at-home mom in Montreal, loved her stint on a lavender farm in Italy this May, where her family spent five hours a day weeding. But would-be WWOOFers should ask about specifics, advises Mark Phillips, a Boston sales associate...
...nearly meritocratic fashion, colleges still award seats based on HSC results alone. But, of course, no system is impervious, and wrinkles like reserved seats for scheduled castes (effectively quota-based affirmative action), connections, and under-the-table payments can compensate for inadequate scores (although most do not have access to such advantages). With similar dialogue on high-stakes testing in America, no one is blind to the challenges the system in India poses—especially considering the anxiety, pressure, and suicides associated with...
...open up India's heavily regulated educational system to foreign players, with a goal of building a skilled pool of local managers and workers to help run an economy that continues to grow at a rate of 6.7%. Sibal also intends to make this new wave of higher education accessible to a larger swath of students, having foreign schools reserve over a quarter of their seats for India's economically disadvantaged. "If India wants to be a world-class educational hub, then we need access to global institutions," said Sibal early in July. (Read about India's grass-roots teachers...