Word: accessibly
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...number of eyeballs glued to tiny screens multiplies, so too does the mobile handset's value as a pocket billboard. Consumers are increasingly using their phones for things other than voice calls, such as text messaging, downloading songs and games, and accessing the Internet. By 2010, 70 million Asians are expected to be watching videos and TV programs on handsets. All of these activities give advertisers fresh options for reaching audiences. During soccer's World Cup last summer, for example, Adidas used real-time scores, highlight reels and games to lure thousands of fans to a website...
...Bell, who helped create Apple's legendary Titanium PowerBook, says that's the wrong approach. On-the-go users want to check their calendar on a train or get Web access while standing in line for a movie, he says. "Putting a mobile device like this in a clamshell feels like old-think. It's a holdover of how people viewed the last generation of computing. We're creating the next generation of computing." Did he just call Paul Allen out of touch...
Estimated number of U.S. households that do not have Internet access and do not intend to subscribe to an Internet service over the next 12 months. 44% of these households say they don't feel they have any need for the Internet...
...have a class that is the most diverse ever, and academic credentials are just as they were last year,” Fitzsimmons said. “There’s always a negative correlation between socioeconomic background and access to education for high test scores—but we have been able to keep standards right where they were...
...College plans to have its annual visiting program for admitted students from April 21 to 23. Until then, accepted students have access to online chat sessions and message boards to get in touch with potential classmates. Students have until May 1 to accept or reject their offer from Harvard. —Staff writer Aditi Balakrishna can be reached at balakris@fas.harvard.edu...