Word: accessibly
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...York Times is now allowing anyone with a “.edu” e-mail address to access its exclusive online TimesSelect content—free of charge. Since TimesSelect was first unveiled in September 2005, readers have been required to subscribe to the print edition of The Times or pay for a online-only subscription in order to gain Web access to op-ed columns, article archives, and other special features. By waiving the $49.95 yearly online fee for readers affiliated with academic institution—students in particular—the paper is aiming to boost readership...
...think TV networks, or newspapers and their delivery boys. But even when others own the movie theaters or the bookstores, big media have long been defined by their ability to make sure their products are displayed prominently there. "The historical media play," says consultant John Hagel, "is having privileged access to limited shelf space...
...Once, we had a very simple distribution model, our own branded store," Mark Thompson, director general of the British Broadcasting Corporation (BBC), told me. Now "we've got to get used to an environment where people access our content in a variety of different ways." Thompson sees this as an opportunity--the BBC signed a deal in early March to set up three new "channels" on Google's YouTube site to show short video clips from its programs and share in the ad revenue YouTube generates. "One of the things no media organization can do now is cancel the future...
...operating hours of Harvard’s libraries can now be accessed by anyone with a Web-enabled mobile phone, the latest technological innovation available to patrons following the debut of a new search extension for the Firefox browser. Starting today, the new Web site, hcl.harvard.edu/mobile, displays a list of currently open libraries in the Harvard College Library system as well as their regular hours. The page is formatted to be readable on the small screen of a mobile device. Another recent piece of software gadgetry is the Harvard LibX extension for Firefox. LibX integrates search functions...
...Harvard students do complain about not having a student union. Incessantly. And, in the past three years, we have successfully agitated for a 24-hour library, a student pub, universal swipe card access, later dining hours, college-wide performing artists, and fair trade bananas—gripes reminiscent of Dell and Mylavarapu’s criticisms of Oxford. As Gerson put it, “American universities are extraordinarily consumer driven, with the student being king. The consumer culture of American universities has not been transported to Britain. You’d think that scholars would welcome that...