Word: accesspress
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...often the information they contain is inadequate, ill written and, worst of all, irrationally organized. Yet how else to find out which museum has the Raphaels and where they serve good veal? In a radical approach to the genre, a two-year-old Los Angeles publishing company named AccessPress Ltd. has, under the guidance of its founder, Architect-Cartographer Richard Saul Wurman, 49, reinvented the wheel with a series of compact volumes that open up cities through striking graphics, terse copy and a tight format...
Wurman started AccessPress when he moved to Los Angeles, found himself lost in the maze of freeways and suburbs, and assumed that many other people must be puzzled too. Publishing experts counseled him to print no more than 5,000 copies of his prototype guide; he sold 60,000. Access guides on how to cope with San Francisco, Hawaii, New York City and even football followed, with total sales of some 580,000. New guides to Washington, D.C., dogs and baseball are now out, with future fields as bright as a Klee painting...
...Frank Stanton, former president of CBS Inc., bought a half interest in AccessPress, giving it the financial base for further expansion. Within the next three years the partners plan books on Chicago, London, money and investments. Wurman, a TV fan, is contemplating an Access for popular programs such as Dallas. Soon to come is a guide to hospitalization. Anyone with less energy than Wurman would need one already...
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