Word: account
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Dates: during 1950-1959
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...contemplated campaign for Adlai Stevenson, wouldn't it have been more newsworthy to pick up a Timelier peg for Norman, Craig & Kummel, Inc.-the agency that masterminded and launched The $64,000 Question! Nothing wrong with Maidenform, but surely you'd have chosen a different type of account to characterize N. C. & K.'s opposite number and to try to dignify what promises to be a dilly of an ad promotion for the Republican Party. Going to tell your readers about "hard sell...
...American Journal of Clinical Nutrition and caused only the faintest ripple among reducing authorities. But a free-lance writer and professional gourmet named Roy de Groot, serving as a night telephone operator at the institute, had been one of the out-clinic patients. He wrote a hopped-up account (published in Look magazine) of the diet's wonders and how it had taken 45 Ibs. off his roly-poly...
Researchers have been busy with the distinction between pain itself and a sufferer's reaction to it. Why does a Szechwan coolie grit his teeth and stifle his cries when, with no anesthetic, his leg is sawed off, while a Madison Avenue account man leaps out of his grey flannel suit at the first brrr of the drill on a heavily novocained tooth? Does a Chinese feel pain less than an Occidental? Probably not, according to Dr. James D. Hardy, who (with Dr. Harold G. Wolff and Helen Goodell) pioneered in measuring pain on a "dolorimeter" at New York...
...great boons of modern medicine, the U.S. today has more and older old folks than any previous culture in history. In 1900 only 4.1% of the population were 65 or over; now these "senior citizens" account for 8.4%, and by 1980 they will make up 10% to 15% in a nation of about 225 million. But the boon has brought with it some perplexing problems-medical, social, economic. In Ann Arbor last week at the University of Michigan's annual Conference on Aging, the only such regular meeting in the country, 700 experts from the medical and social sciences...
Newsman Thiem soon discovered that the cost of running the auditor's office was so high that in May 1955 Hodge had been forced to ask the legislature for an emergency appropriation. Of $1,450,000 in six key accounts that was supposed to last two years, only $33,000 remained; in one account, a two-year budget of $197,832 was down to $8.33. Thiem also found that the auditor's office, which is required by law to check the books of all Illinois state departments, had not turned in an audit on its own books since...