Word: account
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Dates: during 1950-1959
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...girl that gave the sarcastic account of the dog show in your Feb. 24 issue should be barred from all dog shows for life...
CORPORATE PROFITS rose 1% in 1957 over 1956, says Manhattan's First National City Bank in survey of 2,474 key companies that account for about one-third of total business earnings. Biggest gainers: tobacco, shoe, drug, steel, and auto companies. Losers: textile, clothing, tire, paper, oil, building-material firms...
...commissions are further slowed by the necessity of taking into account all kinds of legitimate influences: Congress, which controls their purse strings, the White House, which can overrule them (in the case of the CAB), or the courts, where all decisions can be appealed. While a strong commissioner could ignore most of these influences and make his own decisions, it rarely happens in practice. The FCC has declined for seven years to make a decision on pay TV because Congress has frowned on it. FPC let gas companies put increases into effect while waiting for an FPC decision; a court...
...Burnett was not satisfied, t coveted a big auto account because "the industry hasn't been doing a very good job of selling itself to the public, and we felt a lot of new images could be built. He started a campaign of "systematic exposure," put ads in Detroit newspapers announcing his intention to get ah auto account, sent his executives up and down the industry extolling Burnett's services and facilities...
Last week Burnett landed the Chrysler corporate account, worth about half of Chrysler's current ad budget of $16.5 million (down some $10 million because of lagging Chrysler sales). Later Chrysler also announced that Burnett will handle the Chrysler export passenger-car account as well. Leo Burnett will now have the chance to show the new images needed to stop Chrysler's slide in sales...