Word: account
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Dates: during 1960-1969
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Chiseling is a part of the Asian ambiance, from the ramshackle capital of lazy little Laos to the broad boulevards of booming Bangkok and the expense-account nightclubs of prosperous Japan. Even rigid Communist disciplinarians have failed to suppress the fast-buck artist: from Red China come tales of profiteering in the communes; refugees report that shady officials do a brisk business in exit permits; and the government is constantly renewing its "Four Cleans" anticorruption campaign. As for North Viet Nam, Hanoi recently headlined a Politburo official's complaint that party members were indulging in "dubious financial situations...
...National Assembly, when he dumped a can of human excrement over a row of Cabinet ministers he accused of letting smugglers operate in the country. Progress is needed on every front-social, economic, political. Education is an imperative, for a well-informed electorate will hold to closer account the officials of a democratic government. And opposition parties must be encouraged so that voters will have a meaningful alternative to an administration corrupted by long years of uncontested rule. Better communications will bring the fire of a crusading press to distant villages, and the ire of distant villages to bear...
...surprisingly, a woman is behind the ads. When Foote, Cone & Belding won the Clairol account in 1955, the agency assigned it to Shirley Polykoff, a Brooklyn-born mother of two who can write better advertising copy than most men in the game. She invented the Clairol girl-"clean, wholesome, casual. You can imagine meeting this girl at a P.T.A. meeting." As the campaign took off and the product line expanded, she posed more questions: "Is it true blondes have more fun?" (Lady Clairol). "What would your husband do if suddenly you looked ten years younger?" (Loving Care...
Flanked by his hand-picked directors in London's World Commonwealth Society Hall, Lord Melchett outlined his plans. The 14 steel companies that were officially taken over by the government account for over 90% of Britain's 32 million-ton steelmaking capacity, control 60% of its known iron-ore deposits. British Steel Corp. will be a single company, one-third larger than the next biggest steelmaker in Europe (August Thyssen-Hiitte), divided into four geographical groups. "We tried to build the thing logically, taking into account geography, product and raw-material supply," said Lord Melchett...
Reconstructed from the recollections of admirals and mess cooks, aviators and boatswain's mates-both Japanese and American-Lord's account of the two-day battle is supercharged with acts of individual courage. Marine "Gunny" Deacon Arnold concocts anti-invasion mines with blasting gelatin stuffed into lengths of sewer pipe. Movie Director John Ford, wounded during the first Japanese strike, keeps on shooting with his camera. Lieut. Rokuro Kikuchi, his "Betty" bathed in flame, waves goodbye to his fellow airmen...