Word: account
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Dates: during 1960-1969
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...SECRET SURRENDER, by Allen Dulles. This account of the capitulation of 1,000,000 Nazi and Italian troops during World War II. told by the man who arranged it, demonstrates that fact can sometimes be better than espionage fiction...
Everything on Wheels. In Allentown, Pa., where Hess's department store has its Christmas decorations up, Santa is already lifting the small fry on his knee. Apparently, the earlier the better. Sales Promotion Manager Wayne Holben says that November sales now account for 46% of the Christmas business...
Little Old Lady. Much of the increase is due to the droll cards the company calls "Hi Brows," which, along with other studio-type cards, now account for 11% of its business. Other cards are designed for the customer President Irving Stone describes as "that sweet little old lady who remembers everybody." Hi Brows are for younger people who want something a little spicier than sugar. Indeed, Hi Brows sometimes hang over the brink of bad taste. "For your birthday," reads one, "just a refreshing wish . . . may your cesspool never clog." For graduation, American Greetings has a suitable Hi Brow...
...American Greetings right now is profiting from another change in greeting-card habits. Once holidays and birthdays were the principal business, and there was a long dull season between Father's Day and Thanksgiving. Now "everyday cards"-get-wells, new baby, confirmation, religious cards and bon-voyage messages -account, along with birthdays, for 60% of American Greetings' business, since families are more scattered nowadays. Last week there was even a rush for another of the everydays that American Greetings stocks in its inventory of 10,000 different cards. "Just because you're a Democrat," it goes, "doesn...
Most of the smoke is coming from filters. With only a small part of the market a decade ago, filters have been unintentionally blessed by the health-hazard debate, now account for 65% of the industry's $7 billion annual sales. Challenging the leader, R. J. Reynolds Tobacco Co., which has the bestselling plain and menthol filters (Winston and Salem), other manufacturers are aiming for the top with new tips...