Word: account
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Dates: during 1960-1969
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...elaborate, 45-clause bill covers not only publicly held corporations but privately owned firms that are not now required to account for themselves at all. Among the many new figures that British firms would have to report, in addition to profits, are sales (37 of the 100 biggest companies have never done so), a breakdown of sales by product line and subsidiaries, the amount and value of shares outstanding and in reserve, and the earnings of company chairmen. The last requirement promises to end a favorite British guessing game...
LOOK UP AND LIVE (CBS, 10:30-11 a.m.). Ossie Davis and Ruby Dee read from Black Boy, Richard Wright's autobiographical account of the plight of the slum Negro...
...even Baldwin's estimate of a million troops does not account for the probability of counter-escalation by the Communists. In the past six months, they have matched escalation with escalation and there is little reason to think they will stop now. For Ho Chi Minh, the battle in the South represents only the latest phase of a twenty-year struggle for national independence. Should the U.S. decide to double or triple its commitment of troops, Hanoi would very likely send considerably larger detachments of its 450,000-man army into the South rather than accept defeat...
...there is one brand of poison that an advertising man supposedly fears more than a wet martini, it is an account on the rocks. Actually, Madison Avenue has had to learn to live with both occupational hazards. During the past year clients switched no fewer than 290 accounts from one agency to another...
Just completing a wholesale reshuffle is General Foods, after Procter & Gamble and General Motors the nation's third biggest advertiser, with billings last year of $111 million. Within the month General Foods has fired one of its four agencies outright (Foote, Cone & Belding), stripped a major account from another (Benton & Bowles), and rejiggered product assignments between the remaining two (Young & Rubicam and Ogilvy & Mather). In the process, General Foods showered $17.5 million in new accounts on two of the hottest agencies in the business: 13th-ranking Doyle Dane Bernbach, whose sophisticated soft sell for Volkswagen and inverted hard sell...