Word: accountability
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Dates: during 1930-1939
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...intends to take delivery of it or that the salesgirl who acquires a future in 1,000 bushels of wheat will ultimately bake bread or make pancakes with the resultant flour?* Let the vendor of an option establish that he is pure in heart and the law takes no account of the base motives of those who may deal with...
First big account was Certo, for General Foods Corp. Knowing nothing about gelatin products, Partner Benton went to New Jersey, Partner Bowles to Connecticut, ringing doorbells for four months, asking housewives questions until they had 533 typewritten pages of data for their campaign. General Foods gave the young firm a terrific boost when it handed Salesman Benton six big food accounts on his birthday in 1932, still entrusts it with a handsome slice of its $10,000,000 annual advertising budget. One of Benton & Bowles's smartest stunts was to cash in on 1933 Repeal sentiment for Adolf Gobel...
...specialty of Spaniard Andres Segovia and interests most U. S. amateurs because it figures in hillbilly music. Guitar sales are now at an alltime U. S. peak, 500,000 a year. In an $8.000,000 business, exclusive of organs and pianos, in which banjos, guitars and mandolins account for $4.000,000 annual sales, peaks were 200,000 for banjos (now 15,000), 150.000 for mandolins (now 10,000), 1,000,000 for ukuleles...
Travelers back from the East have for generations enlivened dinner parties with accounts of Hindu fakirs who floated unsupported in mid-air before the eyes of hundreds, or climbed a miraculous rope until they were lost to sight. Skeptical listeners, psychic researchers, men of science have scoffed at these marvels, called them a romantic variety of mass hypnotism. Last week armchair theorists got a shock when a set of photographs taken in broad daylight by two hard-headed Britishers reached the U. S. The pictures show a white-robed Indian Yogi reclining several feet above the ground in a sculpturesque...
...cockfight near Syracuse, always tried to find, in the local customs, turns of speech, characteristics, meaningful survivals from the richly spiritual past. Even readers who feel that Author Carmer has mistaken the pulsebeat of his own psychic interests for distant drumbeats are likely to be impressed by this sympathetic account of oddments in his native State...