Word: accountability
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Dates: during 1960-1969
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...considerably more Poles in the U.S. (6,000,000) than Greeks (600,000), giving the Democrats a clear edge in that department over Nixon's vice-presidential choice, Spiro Agnew. Particularly important is the fact that the heaviest concentrations of Poles are in nine key industrial states that account for 196 of the 270 electoral votes needed to win the presidency.* Muskie may well be able to offset George Wallace's strong appeal to this bloc. In his acceptance speech, Muskie acquitted himself well, underscoring the need for the U.S. "to build a peace, to heal our country...
...German researchers in 1936 and were a closely held secret until the end of World War II, when the Allies captured Nazi stores. Releasing a flood of the body chemical acetylcholine, which sets off muscle contractions, nerve gases cause uncontrollable convulsions in their victims. By one scientist's account, according to Hersh, "The pupils, bladder and alimentary canal constrict, the penis erects, the tear and saliva glands secrete and the heart slows." The victim is generally asphyxiated...
Townsend engineered Chrysler's comeback by combining novel marketing techniques with stability in product lines. An innovation, company-owned dealerships where there were none before, has paid off handsomely. Chrysler now has 512 dealers either leased or controlled by the company, and they account for some 27% of sales. Another innovation, the offer of a five-year or 50,000-mile warranty to customers, turned out to be one of the cleverest gimmicks in auto history. Insurance premiums to cover costs of repairs are, of course, included in the price that the buyer pays...
...Great Air Race of 1967 embroiled Madison Avenue for much of last summer. It began when Trans World Airlines, at a time when other airlines were launching bright new advertising campaigns, decided to throw its $18 million-a-year account up for grabs. Eight top agencies, including Foote, Cone & fielding, TWA's shop since 1956, spent months of work and more than $1,000,000 to land the business. The winner? None other than Foote, Cone, which won the day with a campaign built around TWA's current "Up, up and away" theme...
Last week Foote, Cone came down with a crash. After a brusque meeting with the ad company's officers, TWA announced that it was shifting its account to the much publicized, two-year-old Manhattan agency of Wells, Rich, Greene. Admen were stunned. For one thing, Wells, Rich, Greene had not even participated in last summer's drag-out battle for the TWA billings. Moreover, only nine months ago, blonde, fortyish Mary Wells, the agency's president and cofounder, married Harding Lawrence, chairman of Braniff Airways, whose $6,500,000 account had taken her struggling outfit...