Word: accountability
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Dates: during 1980-1989
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...there you have it folks. Direct from Valdez, Alaska, Dawn really does "take grease out of your way." Twenty dollars says that it will be only a matter of weeks before the Madison Avenue ad agency in charge of the Dawn account gets a hold of these quotes and we see a new nation-wide Dawn media blitz...
...sleek, ebony-colored bookcase holds a Korean color TV and matching video system. Ivlev says he paid 1,000 rubles ($1,600) for a Panasonic tape deck. "And we have better food because we shop at the open market, where prices are higher," he points out. Is their bank account growing? "It's not our aim to save money," says Tanya. "We want to spend as much...
...trade, pays himself 1,500 rubles a month ($2,400), five times as much as he made as a journalist. His most enviable perk is a company car and driver. "I spend a lot of money every month on clothes and fancy restaurants," he says. "I have no bank account. No savings." Consumers have little incentive to save because such major expenses as housing and education are subsidized and bank accounts pay interest of only...
Leaving the lunchroom, I understood that the management at the Michurinsk factory could no longer afford to live differently from everyone else. And I understood why: they were leasing the factory. They now had to account for every kopeck...
Like Fedorov's restaurant, the co-op movement has taken off -- but it faces a bumpy ride. Although they now account for only about 1% of the country's economy, the 48,000 Soviet co-ops (there were only a handful a year ago) employ some 770,000 workers. The services they offer read like a Yellow Pages directory: animal grooming, auto repairs, computer maintenance, hairstyling, plumbing, translating -- even operating pay toilets...