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...reach out to several generations. How do you appeal to kids who love teen pop as well as to adults who can't stand it? You show Britney in the '60s and the '00s and give the generations something to bond over. Says Jeff Mordos, who oversees the Pepsi account at BBDO New York: "The relationship [between] parents and kids today is much closer to friend-to-friend than in the past." And who wouldn't want a friend like Britney? --By Roy B. White

Author: /time Magazine | Title: Why It's Cool to Troll Through Time | 4/8/2002 | See Source »

...generation, Britney Spears is the most precocious student. On her most recent album, Britney, Spears messes around with hip-hop rhythm--the white girl's stock assertion of musical growth--and sings I'm Not a Girl, Not Yet a Woman, giving listeners a coy, up-to-the-minute account of her mental and physical development...

Author: /time Magazine | Title: Skin Deep and Proud of It | 4/8/2002 | See Source »

...when Xers pull money out of their retirement account, many use the cash to start their own business, notes Bruce Tulgan, author of Managing Generation X, which is based on interviews with about 10,000 Xers. Four out of five new enterprises are the work of Xers. Others head back to continue their education, contributing to the rising average age of college students. Xers are the first generation that can't expect to coast through a career on one set of skills...

Author: /time Magazine | Title: Gen Xers Aren't Slackers After All | 4/8/2002 | See Source »

...probably by putting money into a 401(k) in the first place. What many people forget is that you need to pay down your credit-card debt and build up your emergency cushion first. Otherwise when a need for cash arises, you end up raiding your retirement account and paying penalties and taxes on every dime you withdraw. Blandin advises that if you have an inkling you'll want to use your savings to go back to school or buy a first house, stashing it in a Roth IRA, where withdrawals for those purposes aren't penalized, is a much...

Author: /time Magazine | Title: Gen Xers Aren't Slackers After All | 4/8/2002 | See Source »

...brands like Mountain Dew and Slice: up two-tenths of a percentage point to 31.6% last year, Beverage Digest reports. Coke brands, including Diet Coke and Sprite, still lead easily with a 43.7% share - but that's down four-tenths of a point. Both companies' flagship colas, which together account for 1 of every 3 sodas sold in the U.S., lost share last year. But Coke's lost more, and Pepsi scored big with new flavors Code Red and Lemon Twist. PepsiCo recently embarrassed its bigger rival by snatching away the National Football League sponsorship, which had been Coke...

Author: /time Magazine | Title: Has Coke Lost Its Fizz? | 4/6/2002 | See Source »

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