Word: accounting
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Dates: during 1950-1959
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...demagoguery. "Evidence of the naked force of the Federal Government is here apparent in these unsheathed bayonets in the backs of schoolgirls," cried Faubus, holding up a photograph-but not long enough to show that the girls were merely walking, giggling, past a line of troopers. In the Faubus account, bloodied Agitator Blake was suddenly transformed into a "guest in a home." The Army had gone on an orgy of "wholesale arrests." Actual number: eight, with four fined for loitering, and four released at the police station. An "imported judge," i.e., U.S. District Judge Ronald Davies of Fargo...
...Saturday, Zobel gave the following account of the affair to State police in Holyoke...
After Revson had chewed up a reported 18 account executives, McCann-Erickson got tired of the slaughter and parted company with him in 1948. Revlon shifted to the William Weintraub agency, where, said one adman, "Bill Weintraub knew how to handle Revson; he just outshouted him, and everything was fine." Then Weintraub's Norman B. Norman, who holds the record (seven years) for working personally with Revson, bought out Weintraub to form his own Norman, Craig & Kummel agency. But no sooner did Norman buy the rights to the $64,000 Question for Revlon than trouble began. Says Norman: "After...
...Grey Flannels. The Revlon account had hit $6,000,000 when Revson last year abandoned Norman, Craig & Kummel, badly rocking the agency (1956 billings: $25.8 .million). Before he shifted completely to BBDO, fourth-biggest agency (1956 billings: $194.5 million), Revson took the precaution of siphoning off part of his business to three smaller firms. But the big problems flowed into BBDO along with Revson. The biggest was the fact that Client Revson demanded top-quality advertising and simply worked too hard for the admen to keep up. The weary admen began agreeing with Revson's bad ideas as well...
...President Charles Lachman, who is represented by the "l" in Revlon, owns 525,000). With that much financial stake in his own company, Revson expects a lot from Madison Avenue. Small Warwick & Legler (1956 billings: $14.5 million) is expected to get the biggest slice of BBDO's lost account. As for BBDO, said cheery Charlie Brower: "I'll just go out and get eight new $1,000,000 accounts...