Word: accounting
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Dates: during 1960-1969
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MAKING IT, by Norman Podhoretz. The literary critic and editor of Commentary tells of his lust for money, power and fame in this semi-autobiographical account of his career...
...grateful for the lucid account of the taking of the Pueblo [Feb. 2], an account that we cannot read without feelings of shame. What is happening in our Navy, which once responded so manfully to the command, "Pipe all hands to repel boarders"? If the captain of the Pueblo was instructed never to use his machine guns, something is wrong with our leadership. Time and again military units of the U.S. have been insulted or knocked about because a cold-war enemy shrewdly guessed that the unit would suffer such treatment...
...newcomers hope to match the success of Wells, Rich, Greene Inc., whose imaginative ads (Braniff, Benson & Hedges) have won it billings worth $80 million in just 22 months. Ranging from agencies like Chicago's Altman, Bratrude & Soforth (which stands for the rest of the firm, currently one account man and one secretary) to "think tanks" like Manhattan's Will Graham Co., which peddles ideas to bigger firms, the new shops are short on staff but long on creative charisma...
...always been a copywriter." So have many of his counterparts at rival agencies. Last month Young & Rubicam (1967 billings: nearly $400 million) put former Creative Director Stephen Frankfurt, 36, in charge of all U.S. operations. Benton & Bowles, which recently lost its $12 million-a-year American Motors account to Wells, Rich, Greene, announced a creative shift two weeks ago. To succeed William R. Heese, 54, as president, the agency tapped Executive Vice President Victor G. Bloede, 48. An account man for the past four of his 17 years at Benton & Bowles, Bloede rose through the copy department. He promised...
John Hersey's Hiroshima, published in 1946, consisted of 35,000 simple, meticulously arranged and muted words that told the story of six people who, a year earlier, had survived the biggest unnatural disaster in history. In that account, eyes ran from sockets, flesh bubbled from bone, a city disappeared in a flash. Yet the damage report was not complete, as Yale Research Psychiatrist Robert Jay Lifton shows in this compassionate and important study of the malaise that still pollutes the spirits of many survivors. They are known as hibakusha (pronounced hi-bak-sha), which literally means "explosion-affected...