Word: accounting
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Dates: during 1960-1969
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Minimum Constraints. Many observers go even further. They question whether Calley can get a fair trial in any court of law-military or civilian. Where, they ask, is the potential juror who has not heard or read some account of events in My Lai on March 16, 1968, that would affect his verdict? President Nixon himself may have influenced the trial when he asserted at his press conference this month that civilians were killed in the village. "There is not anybody in this country," insists Calley's civilian attorney, George Latimer, "who does not think that...
...integration on the South than is actually practiced in many Northern cities." Stennis believes, probably rightly, that "if this pattern is enforced outside the South, it will bring about a more modified policy." He is contemplating legislation that would create an automatic presumption of illegal segregation wherever minority groups account for more than 50% of a school's enrollment. The result would affect hundreds of Northern communities...
...stores: "Shoppers are looking a lot more before they buy, and they are buying in smaller quantities." Inflation-pressed customers are also passing up the higher-priced items. Most stores are posting at least small sales increases over the 1968 Christmas season, but price boosts account for all the gains. In Pittsburgh, where reductions in factory overtime have cut some shoppers' pay, stores have been running cut-price sales in the middle of the Christmas season...
...gain a wider market, Socher and Meyerhoff interested Marsteller in handling the advertising account. Vice President Robert Carpenter, who until then had worked on campaigns for such items as laundry products and hand tools, recalls that his immediate reaction to the Cupid's Quiver assignment was "total shock." But, he adds, "once I looked into it more, I began to see it was possible." Marsteller tested the product, the name and the advertising on four panels of women, from conservative matrons to young "sophisticates" (including a movie producer's daughter and a topless dancer). Most of the panelists...
Tawn's immediate strategy is to build the product's image by selling it through as many prestige outlets as possible and then move it heavily into drugstores. The only loser in this unlikely success story is Marsteller. Tawn executives last week switched the $500,000 account to Kane Light Gladney Inc., which is McKesson's ad agency...