Word: accounting
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Dates: during 1990-1999
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...stool. "Back then, people had fewer possessions and more land," she says. Another souvenir from the hunt: four bricks from her great-grandparents' house in Tennessee. Local newspaper archives can tell you more than you want to know. Dennis Rawlings, a Fort Myers, Fla., real estate broker, unearthed an account of his great-grandparents' wedding in Cedar Bluffs, Neb. The guests were named, the bride's dress described and the presents listed, including five pickle casters. "Pickle casters must have been the late 1800s equivalent of can openers," Rawlings jokes...
...account with a large national provider like America Online or AT&T WorldNet or a regional service like MindSpring or EarthLink; access with e-mail and unlimited use should cost roughly $20 a month. Once you're online, spend some time browsing the Web to get a sense of how other businesses are presenting themselves. Try buying something like a book or a CD online to see how the process works. Stake out your virtual competition; remember once your business is online, your old nemesis down the block will no longer be your only rival...
...credit-clearing agency can be expensive. Many companies will include this, along with calculating taxes and calculating the weight of merchandise free. When someone buys fish from Hanson, all he has to do is pack orders into boxes. Charges, including taxes and shipping, are already credited to his bank account. How about a virtual shopping cart, to which the customer can add additional purchases? Using the cart, the shopper can calculate the total bill at any point on the electronic expedition. Most businesses will throw this in with one of their plans, but small businesses might want to make sure...
...such a business with his wife. In 1996 the couple, both avid golfers, opened Southern Appeal (www. southernappeal.com) an online store that sells such golf-related trinkets as golf-club stands and golf-bag-shaped Christmas stockings. Before they could open for business, they had to obtain a merchant account number for credit-card transactions from a local bank in Roswell, Ga., and buy specialized software to keep track of inventory on someone else's shelves. It was a lot of extra trouble, but in the end it paid off: the Pinks have more than doubled sales each year...
This does not deter memeticists, who, for technical reasons of their own, regard such objections as profoundly misguided. Indeed, Blackmore, taking the theory to its logical conclusion, suggests memes account not only for the evolution of culture but also for consciousness itself. The mind, in Blackmore's scheme of things, is little more than a nest of memes...