Word: accutron
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Enter the gray marketers. They buy their products in Europe, Asia and elsewhere instead of getting them from authorized U.S. distributors. K mart last year spent about $100 million on gray-market imports, including Swiss- made Accutron watches that it sells for less than $100, or about half the manufacturer's suggested price. Says Robert Stevenson, K mart vice president: "There is no reason to pay unreasonable prices to the manufacturer's U.S. distributor when you can obtain exactly the same products at lower cost overseas." Importers have even invaded the market for heavy machinery. Caterpillar excavators imported from France...
Depending on the brand of watch, these vibrations control several different mechanisms that turn the hour and minute hands. Bulova uses the electronic tuning fork developed in its Accutron watch, a battery-powered model that is just a shade less accurate than the Accuquartz; Timex employs a conventional balance wheel; Benrus, the Swiss and the Japanese use a "stepdown" motor. Linking these mechanisms to the quartz crystal is an integrated electronic-circuit chip, and U.S. electronic firms are enthusiastically moving to supply the chips to the quartz watch market. Japanese, Swiss and American watchmakers are buying theirs from such firms...
...claims to sell more than 50% of watches bought in U.S. stores. Bulova, biggest American producer of jeweled-lever watches (1969 sales: $159 million), is an increasingly tough competitor in the medium-and high-priced range. Swiss manufacturers lost their technological lead when Bulova developed the battery-powered Accutron a decade ago. The company has since sold more than 1,500,000 Accutrons and brought the price down...
...survey showed that it actually measured 100 meters and 4 in. Then the timers came under attack: "I was watching their hands," insisted one onlooker, "and I saw some of the fastest fingers in the West." Maybe. But in the cases of Greene, Hines and Smith, an automatic Bulova Accutron Phototimer confirmed that all three had indeed broken Mary's mark. Their times were therefore submitted to the International Amateur Athletic Federation for official recognition...
Humming. Most important, Henshel complemented the company's basic Bulova watch by introducing two new lines: the low-priced ($10.95 to $29.95) Caravelle, designed to compete with the Timex, and the top-quality Accutron ($125 and up), a battery-powered electronic watch whose tuning-fork action assures precision, makes the timepiece hum instead of tick. So fast did the new lines catch on that Bulova figures their combined dollar-sales volume during the past fiscal year exceeded overall watch sales of either of Bulova's chief U.S. competitors, Elgin and Hamilton. Not content with that, the company further...